Bobby Kotick, CEO of Activision Blizzard, has stated that Call of Duty Black Ops will be receiving the “biggest ever investment” for a single title release. We’ve already posted earlier that Call of Duty Black Ops has surpassed Modern Warfare 2 in Pre-Order sales, will this marketing deployment give it a chance to beat the overall record-breaking sales of 12 million units? I have to say I’m leaning towards yes…..
Posts Tagged ‘Bobby Kotick’
Infinity Ward made it to the front pages of the LA Times today, not for their success with Modern Warfare 2, but for two of their Studio Heads being fired. On the left you can see the CEO of Activision, Bobby Kotick (47). The victim of much controversy over the past couple months in the [...]